Wednesday, November 19, 2008

The prosumer mindset

Hi all!

today I will be trying to illustrate or rather to bring about a new point. The prosumer mentality.

See...all of us are consumers...and it is our nature. we buy things to consume. however what we do not know or understand is that while we are consuming. we are not earning profit from it. For example.. say you've been using a brand of toothpaste for all eternity. does this particular brand congratulate u (" well done! thanks for recommending this brand to others!") and pay u a some of referal fee every month? The plain fact of the truth answer is NO. they don't. They just sit back and enjoy the trickling of cash flow from all consumers all around the world.

Now, on the other hand. The prosumer mindset is all about producing and consuming at the SAME TIME. producing from your own market and consuming it.

An example that bests tells brings this point across is.. (* names for examples has been changed for privacy purposes but you will get my point)

For example: if you own a car today and you own your own shelly gas station. would you be pumping gas from other stations such as Essoy or caltexer? No. more truth to the fact is that many who own their own gas station will pump their gas at their own station.

Not many people understand such a theory exists. but it does. and it is an upcoming trend which is taking the world by storm.

So therefore understand what this means and how it can benefit you in what you do. earning and saving money at the same time!

For more information. you can read it all up in this book called "the prosumer"

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